U.S. VIRGIN ISLANDS – Governor Albert Bryan Jr. is closely monitoring troubling signs in the global economy that could impact the Virgin Islands’ tourism industry, household costs, and overall economic stability. As stock market volatility continues and major airlines signal potential reductions in travel demand, the Governor is emphasizing the need for immediate, proactive measures to protect Virgin Islanders from the potential ripple effects on local businesses, jobs, and the affordability of essential goods.
Governor Bryan has directed Commissioner of Tourism Joe Boschulte and the territory’s economic planning team to conduct an in-depth analysis of emerging tourism trends and assess potential long-term impacts on the Virgin Islands’ economy. Their goal is to develop strategic approaches that will maintain and grow visitor arrivals through 2026 and beyond, ensuring the USVI remains a premier destination even amid shifting global market conditions.
“Tourism is the heartbeat of our economy, and we have seen incredible success over the past few years. But global economic trends don’t happen in a vacuum—they affect airfare prices, traveler confidence, and ultimately, our businesses and workers,” Governor Bryan stated. “That’s why we are taking an early and strategic approach, not just to protect our tourism sector but to help shield the average Virgin Islander against feeling the brunt of these changes in their day-to-day lives.”
In addition to tourism strategy development, Governor Bryan has tasked his financial team with assessing the upcoming fiscal year’s budget to determine where prudent adjustments may be necessary to maintain stability. The Governor is also emphasizing the urgency of accelerating infrastructure projects, including key construction initiatives and discussions on the reopening of the refinery, to stimulate job growth and diversify the economy beyond tourism.
“Economic uncertainty affects more than just business owners and investors—it impacts the cost of food, energy, and other necessities that every family in our community depends on,” Governor Bryan added. “We must take a broad, people-first approach to economic resilience. By fostering investment in key industries, ensuring food and commodity security, and strengthening our workforce, we can protect our economy from external shocks and keep the Virgin Islands moving forward.”
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