Governor Bryan Performs Ceremonial Coin Toss at NY Jets Football Game

Partnership with New York Jets Highlights Major Push to Market the U.S. Virgin Islands as a Premier Travel Destination

U.S. VIRGIN ISLANDS — Governor Albert Bryan Jr. took center stage October 14th, performing the ceremonial coin toss at the highly anticipated Monday Night Football game between the New York Jets and the Buffalo Bills at MetLife Stadium. Invited by the New York Jets organization, Governor Bryan’s participation underscores a pivotal marketing partnership between the franchise and the Government of the Virgin Islands, aimed at promoting the territory’s tourism product across the northeastern United States. 

This strategic collaboration with the New York Jets is part of a broader effort to increase awareness of the Virgin Islands as a premier travel destination and drive demand for increased airlift to the territory. Through targeted branding and promotional campaigns, the partnership will showcase the islands’ vibrant culture, beautiful landscapes, and unmatched hospitality to a key market segment. 

“Our partnership with the Jets allows us to engage with travelers in the northeast corridor in innovative ways that will ultimately translate to more visitors and enhanced travel options to the Virgin Islands,” said Governor Bryan. “Tourism is the backbone of our economy, and partnerships like these are essential in expanding our reach and keeping the momentum of growth going.” 

The collaboration with the New York Jets adds to a growing list of marketing initiatives with premier sports franchises, including the Boston Red Sox, Chicago Cubs, and Milwaukee Bucks. These partnerships reflect the administration’s commitment to innovative marketing approaches that align the territory with world-class brands and audiences. 

The Bryan-Roach Administration is investing in the Territory’s people, infrastructure and future through transparency, stabilizing the economy, restoring trust in the government and ensuring that recovery projects are completed as quickly as possible. Visit transparency.vi.gov

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